Because we turn uncertainty into clarity you can act on.

Why work with us?

Our mission is to bring marketing back to its true purpose: driving growth with clarity and accountability.

Communication and creativity are powerful when they move people to act, positioning is valuable when it builds trust, and data is meaningful when it guides better decisions.

Your marketing is not a gamble but an investment — and we make sure it pays back.

Don’t worship the platform. Master the principle

1888

First Sears catalogue mailed

Then: Every Sears ad was a call to action. Orders came back by mail. Sears knew exactly which pages and products worked.

Now: Every Facebook ad is a CTA with a tracked click or conversion. Same logic, just pixels instead of postmen.

Principle: Direct cause-and-effect beats brand fluff. Performance marketing didn’t start in Silicon Valley, it started with a Chicago mail-order house 135 years ago.

1923

Claude Hopkins publishes Scientific Advertising

Then: Hopkins invented split testing before “A/B testing” was a buzzword. Coupons, coded ads, control vs. test campaigns.

Now: The whole world is split-testing without considering what exactly they’re testing for a second..

Principle: Test everything. Kill what doesn’t work. Every business can hack its growth if the underlying thinking is right.

1936

Gallup vs. Literary Digest: Relevance beats vanity

Then: To predict the 1936 presidential election, Literary Digest mailed 10 million surveys and got it wrong. Gallup polled 50,000 carefully chosen people and nailed Roosevelt’s landslide.

Now: Vanity metrics (likes, impressions) vs. conversion-focused analytics (behavioral cohorts, purchase intent).

Principle: Quality beats quantity. Gallup proved that big numbers without rigor are worthless: a lesson ignored by most CMOs chasing “reach.”

1961

Lester Wunderman coins “Direct Marketing”

Then: Wunderman told MIT: the only marketing worth doing is measurable. He pioneered toll-free numbers, magazine inserts, loyalty programs, and early databases.

Now: Funnels, retargeting, CRM systems, loyalty apps. All echoes of Wunderman.

Principle: Accountability is everything. Wunderman described attribution decades before digital made it scalable.

2000

Google AdWords launch: Hopkins goes digital

Then and Now: AdWords operationalized Hopkins. Test headlines, measure response, pay only for action. The same mechanics that sold farm equipment by catalogue in 1888 now sell SaaS subscriptions and sneakers online.

Principle: Digital is not a revolution — it’s a replication that too often ignores the lessons of the past.

So what’s our point?

Channels, systems, and platforms change all the time. What really counts isn’t knowing the right jargon and running after the latest trends, it’s getting the underlying thinking right. Our concern isn’t what’s new, but what people act upon. And thanks to that, we have what it takes not only to make you succeed in the short term, but to make you resilient for good.

Dario Cavegn

Partner

Nick Marsh

Partner

Jenna Freels

Account manager

Careers

Are you the future of Persuasion Dynamics? Drop us a line.

We bring strategy, creativity, and execution together to help businesses grow—and we’re looking for people who want to do the same. If you’re curious, driven, and value clear thinking over buzzwords, we’d like to hear from you. Join us to work on meaningful projects with leaders who expect results and respect ideas.

“The harder I work, the luckier I get.”

Louis D. Brandeis