As Partner at Persuasion Dynamics, I focus on work that connects clear ideas with commercial results. Strategy matters, but only when it translates into campaigns, messaging, and systems that clients can see working for their business. My role is to help turn complex challenges into practical solutions that persuade, perform, and create growth.
I enjoy the mix of problem-solving and creativity this work demands—whether it’s sharpening a message, designing a program, or finding the right angle that moves people to act. For me, the reward is simple: seeing clients achieve more because of what we’ve built together.
Biography
I’ve always enjoyed the endorphin hit of solving a problem or getting a good idea onto the page. Writing is my craft because it lets me refine, shape, and test until the words do their job. I like working with people, I like working in silence—what matters is the focus and the outcome.
Outside of Persuasion Dynamics, I recharge with travel, motorcycles, bicycles, and camping, preferably with a dog nearby and a good bottle of red wine and cheese waiting at the end of the day. That balance keeps me grounded, creative, and ready for the next challenge.
Partner